Arabic Branding · Financial Services
Zurich Takaful
Arabic wordmark adaptation for Zurich Takaful, developed alongside the existing Zurich global identity.
Global recognition.
Local resonance.
The study aligns Arabic lettering with the existing Zurich name and symbol, balancing bilingual hierarchy while preserving the established global identity. The presented contribution is Arabic adaptation, not authorship of the original Zurich identity or website.