YAFA, heritage in a digital mark.
Arabic calligraphy rises through the Latin name, ending in a branch. An embroidered border frames a circular emblem that connects the supplied identity with token imagery and campaign compositions.
The challenge
Connect a bilingual name and cultural references within one recognizable emblem.
The supplied presentation explores how that identity can carry across a circular token format, digital imagery and an environmental campaign display.
The approach
Arabic calligraphy and Latin lettering share the center of the mark. The ascending branch and concentric, stitch-like border give the emblem its distinctive character.
Leaf green, deep green and pale sand link the identity with its visual references. The same circular emblem connects the supplied token imagery and campaign compositions.
The delivery
The source presentation brings together the original emblem and supplied physical and digital campaign visualizations. These applications are presented as concepts, not evidence of a launched product or installed environment.
- Bilingual emblemArabic calligraphy and Latin lettering in one circular identity.
- Patterned borderConcentric stitch-like geometry frames the central wordmark.
- Color paletteLeaf green, deep green and pale sand.
- Token imagerySupplied campaign compositions extend the identity to a coin-like form.
- Digital compositionA token and mobile-interface concept. Displayed values are illustrative.
- Environmental visualizationA proposed campaign display carries the same emblem and imagery.
One emblem, across physical and digital space.
The emblem in thread and texture
A textile study brings the original circular emblem, bilingual lettering and patterned border into a tactile green-and-sand composition. The source artwork is preserved within a proposed embroidery treatment. This is a design concept, not a manufactured sample.
