La Mer, one story told through every surface.
At Bait Al Reem in Muscat’s Ministries district, an outdated franchise café became La Mer: a bright, coastal dining brand. The documented work brings together brand identity, menus, interiors, environmental graphics, food styling and photography.
The challenge
The site carried a dark, cramped Italian franchise café, low ceilings, high-back seating, no daylight in the experience. The brief called for a distinct restaurant identity and a brighter interior, with practical changes to kitchen capacity and seating.
The brief demanded more seating (+10–15%), a kitchen doubled from 40 to 80 square meters, and a $160,000 budget disciplined across bar, furniture, finishes and systems, design that works, commercially and operationally, not just beautifully.
The approach
We built the brand and the space as one act. A clean, bright and coastal palette, rich blues against sunny yellows, runs from the ornate La Mer crest through custom patterns, upholstery, lampshades, menus and the signage on the street.
The original presentation brings together concept visualizations, floor plans, bar and kitchen layouts, lighting and wall-finish details, showing how the identity relates to the space.
The delivery
The project portfolio documents the identity and crest, menu design, interiors, wall coverings, terrace, environmental graphics, food styling and photography. The original design presentation also develops bar, furniture, material and layout proposals.
- Brand & crestThe La Mer identity, patterns and color language.
- Space brandingInterior design where every finish carries the brand.
- Menu designA menu system styled to the identity.
- Bar & furnitureCustom-designed open bar and seating.
- Food stylingFood presentation and photography extending the restaurant identity.
- PhotographyInterior and lifestyle photography by the studio.
Inside La Mer
Brand and space, considered together.
A coastal identity at the table
The original ornate crest anchors a restrained menu study. Cream paper, blue ceramics and a yellow accent translate the identity into a tactile dining setting. This new visualization explores an application of the existing brand; it is not a photograph of the restaurant.
