Exhibition identity · Graphics · Spatial design

Covenants & Coexistence.

A shared story, expressed through identity and space. Exhibition design for the International Museum of Muslim Cultures in Jackson, Mississippi, brings historical covenants and interfaith relationships into a visual visitor experience.

Muslims with Christians & Jews — An Exhibition Of Covenants & Coexistence. Original gold exhibition symbol and ivory lettering on green.
ClientInternational Museum of Muslim Cultures
LocationJackson, Mississippi
ScopeIdentity · Graphics · Exhibition
DesignStudio Basel
01

The challenge

The exhibition explores relationships among Muslim, Christian and Jewish communities through historical covenants and shared values. Its subject calls for a clear, welcoming visual language that connects historical material with the visitor's experience.

The design brings the exhibition title, interpretive graphics and physical environment together, allowing broad themes and individual details to be encountered at different scales.

02 The approach · Exhibition identity

Three traditions.
One connected identity.

The gold symbol brings a cross, crescent and Star of David above three connected arches. Deep green, ivory lettering and a restrained gold accent carry the exhibition title into its wider graphic language.

Updated Divine Unity exhibition visualization with the woman in a dark jacket and scarf
Divine Unity, updated exhibition visualization. Calligraphy, interpretive panels and display cases share one spatial language.
03 Exhibition graphics

Meaning at every scale.

Large titles establish each theme. Text, maps, imagery and Arabic calligraphy provide further layers of interpretation. The views below show how individual panels relate to the surrounding displays and sightlines.

Formation of a State in Medina interpretive panel with map, imagery and adjacent Prophets Tree display
Interpretive panel layout, Formation of a State in Medina. Original exhibition design visualization.
Dimensional Arabic calligraphy and Divine Unity typography beside green interpretive panels
Calligraphy, pattern and typographic hierarchy. Original exhibition design visualization.
04 Spatial layout & visitor experience

A story you move through.

Freestanding panels, display rails and models define moments of focused reading. Open views connect the covenants displays with the Prophets Tree, maps and a tent-like media area. These perspectives show the exhibition's spatial arrangement and design intent.

Covenants and Coexistence panels, display rails and an architectural model
Covenants, objects and display systems, design visualization.
Prophets Tree, map, circulation space and tent media area
Visitor route and media setting, design visualization.
05

The delivery

The exhibition brings identity, interpretive graphics and spatial design into one environment, connecting the title and its themes with the objects, displays and places for reflection.

  • Exhibition identity
    The connected three-faith symbol, exhibition title and green-and-gold visual language.
  • Interpretive graphics
    Themed panels, maps, imagery, typography and Arabic calligraphy.
  • Spatial experience
    Display arrangement, reading points, models and a media environment.
Project credits

Created through collaboration.

DesignStudio Basel
Basel Almisshal

ClientInternational Museum of Muslim Cultures
Jackson, Mississippi
Curatorial teamLina Ali, Basel Almisshal, Jeanne Luckett and Okolo Rashid.

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