Visual identity study

Creativity in Culture

A visual identity study bringing diverse patterns, expressive lettering and a warm palette into one distinctive emblem. Geometric, botanical and flowing forms create a shared language while retaining their individual character.

Complete Creativity in Culture emblem with its wordmark and multicolored patterned forms

Many patterns. One identity.

The emblem gathers contrasting visual rhythms around the name. Its color and pattern vocabulary extends into a coordinated family of ten surfaces, each distinct but connected to the whole.

The visual system

  • Emblem and wordmark study
  • Coordinated color relationships
  • Ten complementary pattern variations

Pattern collection

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